In today’s fast-paced and unpredictable business environment, effective Sales & Operations Planning (S&OP) is more critical than ever. From shifting customer expectations and volatile markets to ongoing supply chain disruptions, businesses need integrated planning processes to stay ahead. S&OP helps organisations make better decisions, reduce costs, and improve customer satisfaction – but staying up to date in this evolving field is a challenge.
S&OP Flavour Day 2025 offers supply chain professionals a unique opportunity to discover new ideas, exchange practical experiences, and explore how technologies are being applied in the real world. Organised by Supply Chain Media, this fifth edition of the annual event features:
- Keynotes from leading S&OP experts and industry thought leaders
- Real-world case studies of successful S&OP transformation
- Live software demonstrations by leading vendors
- Interactive roundtable sessions with peers from across industries
Whether you’re looking to fine-tune your planning processes, explore innovative tools, or simply connect with like-minded professionals, S&OP Flavour Day is the place to be.
As a supply chain director, it’s also the perfect opportunity to bring your team along – to align on strategy, get inspired together, and return with shared knowledge that can accelerate your S&OP journey.
Join us and take your S&OP strategy to the next level!
Executives on Stage 2025
Anne van de Poel
IBP director Europe at Bonduelle
Christopher Schmidt
Head of Integrated Business Planning at Merck Life Science
S&OP Flavour Day is moderated by Martijn Lofvers, CEO and Chief Trendwatcher at Supply Chain Media.
Moderation Executives in Conversation by Jonathon Karelse, author of Histories of the Future, and Professor Bram Desmet, Vlerick Leuven Gent Management School
S&OP Roulette
Join the Discussion on S&OP Priorities!
Back by popular demand at S&OP Flavour Day 2025: the engaging S&OP Roulette.
After a successful debut last year, this interactive roundtable returns to spark lively discussions around where the real focus lies – and should lie – during monthly S&OP meetings.
Participants receive poker chips representing investments in the four key process steps: product review, demand review, supply review, and financial consolidation.
Where do companies currently invest the most? Where should more attention be placed? And what does that say about the maturity and priorities of today’s S&OP processes?
Join your peers in testing this hands-on exercise and discover which areas deserve more investment – and how to realign your focus on what truly drives business value.
Who should attend?
CSCO, COO, VP Supply Chain / Director Supply Chain, Logistics or S&OP / Manager Supply Chain, Logistics, S&OP, Production or Purchasing / Supply Chain Planner
Primary Industries
Wholesaler / Retailer / Manufacturer: Agricultural, Food & Beverages, Fashion, Pharma & Med-tech, High-tech & Electronics, Construction, Automotive, Industrial Machines, Chemicals & Materials, Energy, Process Industries, Paper, Packaging, Plastic Films and Steel
Event Partners 2025
Aftermovie 2024
Download the best-of slide deck of S&OP Flavour Day 2024 and inspire your colleagues.
Venue
The 2025 edition of S&OP Flavour Day is hosted, once again, at Van der Valk Hotel Utrecht – a modern and comfortable venue perfectly suited for a day of learning, networking, and inspiration.
Arriving by car
The hotel is located on the southern edge of Utrecht, right next to the A12. There is ample on-site parking available for guests, and the venue is also easily accessible by public transport.
Arriving by public transport
Van der Valk Hotel Utrecht is a short 3–5-minute walk from Kanaleneiland Zuid bus/tram stop. From Utrecht Centraal Station, frequent buses (65, 74, 77) or trams (20, 21) reach the venue in just 10–15 minutes. During peak hours, a service runs every 7 minutes.
Arriving by plane
International visitors can reach the venue with ease: from Amsterdam Schiphol Airport, there is a direct Intercity train to Utrecht Centraal Station.
Hotel van der Valk Utrecht
Winthontlaan 4 -6
3526 KV, Utrecht
Tel +31 8000 800
E-mail utrecht@valk.nl
For more information take a look at the venues website.
