
KEYNOTES 2026

John Tros
Senior Vice President Operations and member of the Executive Management Team, BME Group
John Tros is Senior Vice President Operations and a member of the Executive Management Team at BME Group, one of Europe’s leading building materials distributors. BME operates more than 940 locations across eight countries and serves approximately 275,000 customers. John leads the Group’s procurement, supply chain and logistics agenda, strengthening operational performance in a market shaped by volatility, complexity and constant change. He also leads BME’s Environmental Taskforce, helping customers make more informed choices about sustainable building materials.
Before joining BME, John spent nearly a decade as an Advisory Partner at KPMG, leading complex transformation projects. His experience includes work on the integration of Ahold and Delhaize, Shanks and Van Gansewinkel, and Schiphol’s asset strategy. He combines a PhD in Purchasing Management with a practical, hands-on leadership style and a proven ability to translate strategy into sustainable operational results.
At BME, John has played a central role in realising synergies, strengthening supply-chain resilience, accelerating data-driven decision-making and building a more agile operating model. He is particularly focused on achieving the right balance between central direction and local entrepreneurship. Drawing on the dilemma-reconciliation approach developed by Dr Fons Trompenaars, he helps organisations turn competing priorities into practical, sustainable solutions.
The Royal Netherlands Naval College’s motto, “Kennis is macht, karakter is meer” (“Knowledge is power, character is more”), continues to shape his leadership philosophy. He believes that lasting transformation depends not only on technology, but above all on people, effective change management and an unwavering focus on solving real business problems.

Jeroen de Lange
Supply Chain Director, Mediq
Jeroen de Lange is Director Supply Chain Benelux at Mediq, one of the leading providers of medical devices and healthcare solutions in the Netherlands.
He is responsible for planning and supply chain processes that support millions of patients and healthcare professionals across the region, with a focus on collaboration, operational performance and resilience.
Throughout his career, Jeroen has worked in complex healthcare environments and has played a key role at Mediq in strengthening integrated planning and creating greater visibility and control across the company.
At S&OP Flavour Day, Jeroen will share how Mediq moved from an S&OP process full of surprises to one that gives the business greater control and predictability. He will explore the practical changes behind that journey, including stronger cross-functional collaboration, ownership, portfolio rationalisation, demand enrichment and inventory risk management.

Moderator Bram Desmet
Professor Vlerick Business School
Author of ‘Rethinking Supply Chain’
Traditional planning is outdated
Despite years of evolution, many organisations still struggle to make S&OP deliver on its promises. Sales forecasts remain biased, finance runs a parallel FP&A process, and executive S&OP meetings turn into discussions on data quality. And after all that… the key decisions are still waiting to be made.
In this session, Bram explores why traditional planning reinforces silos-thinking instead of breaking them down. And takes us along the path of rethinking S&OP.
Using simple, relatable examples, we’ll look at what a true business planning process should be: one that connects sales, finance and supply chain around a single version of the truth.

Moderator Jonathon Karelse
Operations Leader, HBR Advisory Council,
Author of ‘Histories of the Future'
The added value of Forecast Value Add
Jonathon Karelse is very explicit about the optimal forecasting model. “Some people love nothing better than coming up with the ultimate complex mathematical forecasting model. But to me, forecasting should be nothing more than an enabler to help your company meet its financial goals. I always ask people who are constantly trying to improve the reliability of their forecasts ‘How much money do you think you can save by doing that?’. In other words, unless you know how a better forecast will benefit your company financially, it is entirely possible you are losing money by doing it.”
Want to ensure you are creating business value through your forecasting process? Don’t miss Jonathon’s session!
More recordings of previous editions of S&OP Flavour Day are available on the YouTube channel of Supply Chain Movement:
