KEYNOTES

9.55 AM CET

Berend Meijerink

Director Plan & Deliver at FrieslandCampina Ingredients

How to get active involvement from your CFO or CEO for the global S&OP Process

As a key figure at FrieslandCampina, Berend brings extensive experience in navigating the complexities of supply chain management within the dairy sector. His objective is to beat inflation by having a better forecasting accuracy.

Berend Meijerink is currently Director Plan & Deliver of FrieslandCampina Ingredients. He joined FrieslandCampina 23 years ago and held different positions in field of Global S&OP/IBP, Strategic network optimization, Milk & whey valorisation, Scheduling, Warehousing & Distribution. During the era of Global S&OP, he was also responsible for short, mid and long term planning of milk production in the Netherlands. Berend is a true believer of End2End business optimization: ‘from grass to glass’ as we call it at RFC.

10.05 AM CET

Jasper Blaas

Manager Planning Capability at Heineken

How to translate volume planning into financial figures.

Representing Heineken, Jasper Blaas is building the capabilities in the area of supply chain planning - ranging from Demand planning to detailed production scheduling and material. Learn how he makes better trade-offs within the month of the S&OP cycle.

Jasper Blaas is part of the Global Planning Team at HEINEKEN and with his team is building the capabilities in the area of supply chain planning - ranging from Demand planning to detailed production scheduling and material. Leveraging the scale of HEINEKEN to create templates in off-the-shelf tools that can be deployed to the different operating companies as well as building bespoke products to serve specific needs of the company. His team of functional experts works closely with vendors and (key) users to ensure a continuous improvement cycle of the tools and platforms in the planning portfolio. He has worked for HEINEKEN for the last 18 years in a number of roles in the planning domain; in operations as well as in corporate setting.

3.00 PM CET

Tineke Kok

Program Manager at JDE

Digital Supply Chain Planning - Our journey from hype to results with AI Demand Forecasting

Tineke is Program Manager in the Global Supply Chain team at Jacobs Douwe Egberts (JDE). She leads JDE’s global Supply Chain planning transformation, including functions such as Demand Forecasting, Supply Planning, Scheduling and Material Planning. This transformation aims to enhance End-to-End planning capabilities and mature ways of working, including the global replacement of all planning systems (SAP APO and Excel).
With a career across various industries, Tineke’s focus has been on the intersection of Supply Chain and Information Technology. She is passionate about driving sustainable Supply Chain digitalization.

3.10 PM CET

Amber Roxas

EMEA IBP Leader at Estée Lauder Companies

How to run the S&OP process with the Forecast Value Add in mind

Amber is the EMEA IBP Leader at Estee Lauder Companies, where she manages the regional and affiliate IBP processes and heads an IBP Education team tasked with enhancing the organization's IBP maturity and capabilities. She has accumulated extensive experience in diverse supply chain roles, covering supply network management, customer logistics, contract manufacturing operations, demand and supply planning, and spearheading market initiatives. Amber's career reflects her dedication to operational excellence, innovation, and leadership within the global business arena.

9.45 AM CET

Moderator Bram Desmet

Professor Vlerick Leuven Gent Management School
Author of ‘Rethinking Supply Chain’

S&OP/IBP is broken and it cannot be fixed

According to Bram Desmet, a planning concept like Sales & Operations Planning (S&OP) is not going to solve the gap between Finance, Sales and supply chain: “Companies run aground with S&OP because the concept has fundamental flaws. Supply Chain makes a statistical forecast and then asks sales if they want to validate it, purely because then they themselves can order their materials on time and reserve capacity. But there is no benefi t to sales from doing this. They have their own planning and targets, just like finance.” Companies should capture the different internal orientations towards risk: opportunistic by sales, conservative by fi nance, and realistic by supply chain. Food for thought in the panel discussion.


 

2.15 PM CET

Moderator Jonathon Karelse

Operations Leader, HBR Advisory Council,
Author of ‘Histories of the Future'

The added value of Forecast Value Add

Jonathon Karelse is very explicit about the optimal forecasting model. “Some people love nothing better than coming up with the ultimate optimally mathematical forecasting model. But to me, forecasting is nothing more than an enabler to help your company meet its financial goals. I always ask people who are constantly trying to improve the reliability of their forecasts ‘How much money do you think you can save by doing that?’. In other words, unless you know how a better forecast will benefit your company financially, I wouldn’t bother spending any energy on it.” Food for thought in the panel discussion.

More recordings of previous editions of S&OP Flavour Day are available on the YouTube channel of Supply Chain Movement: